Speculative work for WHITE

WHITE is a fictitious brand created solely for this spec work. WHITE stands for Without Humans I Thrive & Exist which speaks to the brand’s stance on how humans effect the health of our plant. WHITE's mission is to provide elevated basics featuring mostly white clothing that is made sustainably from natural or recycled materials. The brief was to create a 3 page advertisement that would embody the nature of the bran

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CREATIVE DIRECTION
CONCEPT
ART DIRECTION
PHOTOGRAPHY