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Speculative work for TGIN

TGIN is a hair care brand that specializes in products made from natural ingredients. TGIN's Honey Miracle Hair Mask is used to revitalize and moisture dry damaged hair. Women with natural hair are known to be "product junkies" and collect products as they search for new ones that actually work for their unique hair. The brief was to shoot a billboard that would highlight this key insight of the natural hair community to be used in the Spring in the North East.

CREATIVE DIRECTION
CONCEPT
ART DIRECTION
PHOTOGRAPHY

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