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Speculative work for Levi's
The Levi's tagline, "Live in Levi's" came about after the brand decided to listen to what customers were saying about their denim. They are often referred to as "their go to pair of jeans". The Brief was to create a full page advertisement centered around Levi's being the jeans you can just do life in.
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CREATIVE DIRECTION
CONCEPT
ART DIRECTION
PHOTOGRAPHY
COPY
EXECUTION
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