Speculative work for Burger King

Burger King is the second largest global fast food brand known to put the quality and taste of their food first. The following is speculative work to imagine Burger King reaching into humanitarian work with a partnership with Signature Healthcare, one of the leading assisted living facilities in the United States.  The brief was to create a billboard campaign for their new partnership with Signature Healthcare, that will highlight the fight to decrease the disproportionately high mortality rate among men living in long term care facilities. 

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